A Shariah Value Logic to Enhance NPD Performance
نویسندگان
چکیده
منابع مشابه
Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process
Achieving sustained business performance is a challenge for many firms. Nowhere is this more obvious than in the food and packaged goods domain where manufacturers are significantly affected by globally aggressive competitors and retailers. Drawing on the resource-based view of the firm this study of 173 food manufacturers finds that the NPD process is a capability enabling the translation of a...
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ژورنال
عنوان ژورنال: International Journal of Islamic Business and Economics (IJIBEC)
سال: 2018
ISSN: 2615-420X,2599-3216
DOI: 10.28918/ijibec.v2i1.1146